Matt Lindley is the Director of Innovation for SapientNitro. We became friends instantly when he first started working there in 2009. Matt had such an impact on my life. If you ask me to list 3 people who have helped shape me into who I am today, Matt would be one of them. 

 

Matt's list of accomplishments in the advertising and marketing world goes way way back. He's been a storyteller for over 25 years. He sold OneZero Media, where he created and produced CBS’s first broadcast TV show about the internet, and he personally hosted it for three seasons. He was an ECD/EVP at Arnold Worldwide leading Progressive. More recently, he co-created a business visioning tool called ThirtySix at SapientNitro. 

 

He's a board member for Friends of the Boston's Homeless, a non-profit organization that helps over 400 homeless individuals move beyond shelter to lead independent lives in our community. He is also a board member for Stop Handgun Violence. Those of you who have driven by Mass Turnpike around 2008-09, you probably have noticed the 250-foot billboard that says "We Sell Guns! No ID Required. No Background Checks." 

 

In this 2-part episode, I recorded with Matt Lindley at his home office. You will hear about Matt's path from growing up on a farm in Pennsylvania to his appointment as a senior advertising executive. Matt shares his strategy for making sure your creative input is valuable. We also touch on parenthood and what it means to do the best you can as a father and colleague.