When Quentin Nolan was 22 years old, all he wanted was to get down to the snow to snowboard; so he started driving coaches to the ski fields from Sydney. After seeing a gap in the market in the ski tourism industry, he came up with his own business - Liquid Snow Tours, tailoring ski and snowboard holidays to resorts around Japan, Canada, New Zealand and Australia.
In 2008, Quentin took his first group of 45 people over to the Japanese village of Hakuba, fell in love with Japan and decided to focus his business on the ski fields there. Today, Liquid Snow takes around 10,000 tourists a year over to Japan and is on track to turn over $14 million dollars in revenue. I ask Quentin how his experiences as a child helped shape his entrepreneurial and adventurous mindset and why Japan was the natural choice for the growth of his company.
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