Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado. Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results https://ridethetornado.com https://thenewnorth.com The Book: https://www.amazon.com/Ride-Tornado-Continuously-Marketing-Strategy/dp/1736061003 Digital Marketing Masters Podcast: https://hookseo.com/podcast