Michael and Jonathan are on episode 2 of 'The Collaborative Sale' by Timothy T Sullivan and Keith M Eades.
Chapter 4 was one of the best chapters we've read so far on Book Club. It's all about micro-marketing yourself and how to produce quality content that gets you heard in the ever expanding noise on platforms like LinkedIn.
It's a great chapter and useful even if you work for a large corporation where the marketing is done for you.
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Welcome to the Inward Book Club audio experience, where hosts Jonathan Graham (MD, Inward) and Michael Price (Partner, Inward) review an influential sales or business book each week.
They deconstruct the advice given and add their own veteran insights to help listeners improve their sales game. The authors and other special guests also join in the banter.