E431 - Cutting Through the Marketing Clichés - Speaking Your Listener’s Language
Episode 431 - Cutting Through the Marketing Clichés - Speaking Your Listener’s Language
The temptation to use trendy marketing jargon, complicated vocabulary, or AI-generated scripts can create a real disconnect between the host and the audience. Let’s break down why this happens, why it matters, and how to keep your podcast authentic and relatable.Why Podcasters Fall into the Marketing Speak Trap
- Pressure to Sound Professional: Many creators believe that using big words or industry lingo makes them sound more credible or authoritative.
- AI-Generated Content: Tools like AI assistants can be helpful, but if you simply read what’s generated without editing for your own voice, it can sound stiff or unnatural.
- Trend Chasing: There’s a desire to keep up with what’s “hot” in the podcasting world, leading to overuse of buzzwords and cliches.
The Risks of Overusing Jargon and Cliches
- Loss of Authenticity: Listeners can tell when you’re not speaking in your natural voice. Forced language feels inauthentic and can erode trust.
- Audience Disconnection: Not everyone in your audience knows what “tangential” or “parasocial” means. Using these words without explanation can make people feel excluded.
- Missed Connection: The real magic of podcasting is in building relationships and community. Talking over your audience’s heads puts up a wall instead of building a bridge.
How to Stay Authentic and Connect with Your Audience
Know Your Audience
Speak the way your listeners speak. If your show is for new podcasters, use simple, clear language. If you’re talking to industry experts, it’s okay to use more technical terms—but always define them.
AI tools are great for brainstorming, but always rewrite or edit the output in your own voice. Make sure the words you use are words you’d actually say in conversation.
Phrases like “think outside the box” or “move the needle” are tired and often meaningless. Replace them with specific, concrete language that paints a picture for your listeners.
The most successful podcasters sound like themselves. Don’t be afraid to show your personality, quirks, and even your mistakes. That’s what makes you relatable.
Ask your audience how you’re doing. Are you coming across as genuine? Are there words or phrases that confuse them? Use their feedback to improve.There are no awards for using the fanciest vocabulary or the most buzzwords. The real reward is building a loyal, engaged audience that feels seen and heard. Drop the marketing speak, ditch the cliches, and speak from the heart. Your listeners will thank you—and your podcast will be better for it.Remember: Connection beats perfection every time. Speak to be understood, not to impress. That’s how you build real community, one episode at a time.____