In this episode of the Insider’s Guide to Finance, we talk to Jay Martin, the CEO of Cambridge House International. With his team, Jay has produced some of the largest small-cap investor conferences in Canada, that is until his business came to an abrupt standstill when COVID-19 struck.

Fortunately, he was able to pivot on a dime. A key part of their successful transition was their previous commitment to creating content and building up an audience of investors through their YouTube channel and newsletter. Jay shares how notable public companies are becoming small media organizations that are actively building their investor audiences.

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