https://youtu.be/MQzGTXAYvzY

Sport joins people together. It gives us entertainment through days out and nights in. It stirs up emotions, preserves memories, and punctuates our personal lives with occasions. While the rules of a game can remain consistent for decades, the rules of engagement can change all the time. From offering fans multiple ways to connect with players to bringing technology into the core of the experience to connecting relevantly with new demographics, the sport needs to move with the times. So what does the future hold? How are the biggest sporting organizations in the world keeping their finger on the pulse while scaling up personalized experiences for millions of people at the same time? Where are the research dollars being invested and towards what outcome?

To answer all of these questions and more, we’re super excited to invite Heidi Browning, Chief Marketing Officer at the NHL, to Fantastic Female Fridays. We’re going to talk about trends, technologies, and trading during this action-packed hour. Join us for a very insightful conversation where we’re going to bring you, our wonderful community, right into the heart of the experience.

Passion meets Profits – The Business Case for Investing in Sport - Fantastic Female Fridays

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