ICYMI - The Relationship Acquisition Model: Rethink Your Customer Acquisition Strategy with Gord Vickman
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Former morning radio producer and host Gord Vickman joins us for a captivating journey through the shifting sands of the media landscape. From navigating the turbulent seas of traditional radio at Chorus Entertainment to embracing the burgeoning world of podcasting, Gord offers a firsthand account of the industry's evolution. As job cuts loom and the allure of homegrown talent fades in favor of celebrity hosts, Gord's pivot to podcasting led him to Strategic Coach, where he now curates an 11-podcast network featuring thought leaders like Dan Sullivan. Together, we dissect the challenges and opportunities posed by AI in media, celebrating the irreplaceable value of human wisdom in content creation.
In a forward-thinking discussion, we question whether podcasting is destined to plateau, as technological innovations like spatial audio make a splash. Drawing on personal anecdotes from the Podcast Movement Conference, we scrutinize the necessity of such advancements—are they enhancing user experiences or simply tech for tech's sake? Our conversation weaves through these intriguing questions, pondering the future of podcasting while honoring the timeless essence of meaningful, freeform dialogue. Join us for a reflection on where this beloved medium stands today and where it might head tomorrow.