Bruce Nelson never dreamed of becoming the Chief Financial Officer of a restaurant group, he wanted to be a restaurateur just like the rest of us. But, when he achieved his dream of restaurant ownership, his life became a nightmare. Coming off hard years and the closure of the restaurant, he took the time to figure out why.

It was the math. On a foundational level, his business was doomed to fail from the beginning because he was using bad math. In today’s conversation Bruce walks us through what a sound financial strategy looks like to create a wildly profitable restaurant.

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