#345 How to make sure your business survives any market: Her Black Book
When Stylerunner first came on the scene in 2012, it was an international success.
The business was innovative and highly sought after by women looking for fashionable athletic purchases.
But cashflow issues put the business into administration and were soon acquired by Ascent Group in 2019.
Twins Julie Stevanja and Sali Sasi are re-entering the tech-startup space as second-time founders with Her Black Book – a curated fashion marketplace.
Sali and Julie share how the ‘tech winter’ affects capital raising, effectively preserving your capital and rip into the lack of female backed tech-startups.
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