Advertising space for this Sunday’s Super Bowl showdown between the Kansas City Chiefs and the Philadelphia Eagles has sold out to the tune of $7 million for a mere 30 second TV spot. 

But in the age of streaming, why do these commercials matter so much? Why are they so expensive? And are they really worth the money?

To get some answers, KCBS Radio’s Mallory Somera spoke with Alicia Jessop, Associate Professor of Sport Administration at Pepperdine University and Founder of Ruling Sports, a media platform at the intersection of business and sports. 

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