Ever feel like you're shouting into the void with your broad, one-size-fits-all message? Maybe it’s time to get specific—really specific.

In this episode, I'm turning the tables on the old “cast a wide net” approach. I’ll show you how zeroing in on the details can actually make your message hit home with the right people. And I'll share lessons from books that prove the power of getting granular.

But this isn’t just theory. You’ll walk away with concrete steps to sharpen your focus, connect with more of the right clients, and make your business more relevant than ever.

Think specificity is limiting? Think again.

Shownotes available here.

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