Tom Brady, LeBron James, and Tiger Woods all have something in common. They are widely considered the Greatest of All Time in their sport. But they didn’t get there by accident and it wasn’t raw talent that got them there either. It was hard work. A never-ending commitment and an investment of both time and money in their own professional development, training, conditioning, and expertise. They knew that to be the best, they needed to work with the best trainers, the best conditioning experts, the best sports therapists, and the best coaches. Not only that, they needed to invest their time and energy, not only during the season but ALL YEAR long, if they wanted to be the GOAT. You need to consider a similar approach to revenue generation and business growth. There are no shortcuts. There are no easy buttons. You need to work with the best, invest appropriately with both time and money and never, ever stop working to get to your goals. That’s how you grow your business.

In this show, we’ll cover

• What going “all in” means from a time and investment perspective


• How to make this your company’s top priority and get everyone focused on this one goal.


• Why your partners/agencies need you to be “all in” because they are already all in for you.


• How analytics help athletes track progress, the same way analytics can help you track your progress


• Why asking yourself the hard question is the first step, “Do you want to win the Super Bowl?”