Podcasting ROI for Your Business | Ep 30
Unlock the hidden potential of your podcast with insights that go beyond the traditional metrics of direct sales. Discover how to measure your podcast's ROI using eight innovative metrics from your brand authority, client engagement, and much more. Learn how to quantify mentions, backlinks, and speaking opportunities into tangible dollars, all thanks to your podcast.
Secrets to Elevating Your Podcast's Value:
(03:30 - 05:27) Boosting your Brand Authority
(12:55 - 14:42) Repurposing Your Podcast Content
(20:31 - 22:27) Team Morale & Recruitment
(28:19 - 29:45) Amplifying Brand Affinity
(33:37 - 34:58) Summarizing Each of the 8 Ways You’ll Find Non-Traditional ROI
The 8 non-traditional ways you can measure Return on Investment from your podcast
- Brand Authority
- Client Engagement
- Content Repurposing Value
- Networking Opportunities
- Team Morale and Recruitment
- Lead Nurturing
- Brand Affinity
- Market Research
Podcasting as a Tool for Business Growth
Most business owners get stuck in tunnel-vision mode, expecting podcast ROI to surface from direct sales. However, there are 8 less obvious and more valuable ways your podcast creates return on investment, you just have to know to look for them and how to measure them.
Emphasis is added throughout the episode to establish starting metrics and periodic measurement periods, because without a starting point, how can you know if you’ve grown?
Savings from your repurposing efforts, connections and referrals made from networking in the podcast “world,” and recommendations or sales made because of the emotional connection potential customers feel toward your brand are all measurable. Are you measuring them?
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com