Trust Equity: Why Less Experience is Winning at Higher Prices
Trust-equity over track record? It's happening. Here's why...
Did you know that 70% of the decision about your agency is made before you even showcase your results?
Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.
His response? "They somehow seemed like the safer choice."
In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market.
Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business.
This is a must-listen for any agency navigating today's shifted landscape.
Key takeaways:
- What's really driving agency selection in 2025 and beyond
- How trust equity is becoming the great equalizer between established and newer agencies
- Why the traditional "prove your worth" approach is failing
If you're tired of hearing, "Your work is fantastic, but…," this conversation is for you.
Resources Mentioned:
Connect:
- Say hello on LinkedIn
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Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119
Podcast Edits by Lindsay Curtis