Survive And Thrive - James Lavers On How We Can Improve The Way We Connect And Move People Through A Camera Lens
In the run-up the launch of 'Survive And Thrive: How To Secure, Scale, And Succeed In Business', Gavin presents a very special mini-series to help you get the most out of this incredible new work.
In the second edition of the series, Gavin talks to communications specialist and coach, James Lavers, about the three crucial ways in which we can dynamically improve our engagement and web presence in the new world of Zoom networking and conferencing!
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KEY TAKEAWAYS
- The way we communicate and sell through a camera lens needs to pivot and adapt depending on the product we are selling. Each item requires a different approach.
- Remember that web communication is still essentially a conversation, and requires a degree of engagement when it comes to eye contact. Find the lens and talk directly to it!
- Focus on your outcome. What is the ideal result for your communication? Pinpointing your “why” and communicating your call to action, clearly and often, will drastically empower your calls.
- Communicating an idea or selling online requires a completely different physical state. Compare the difference between the way we sell and the we consume through a screen. The difference between the two is obvious.
BEST MOMENTS
‘Basically, I had this live laboratory'
'They're on the other side of that little round window. They're not in the box on the screen'
'Stop looking at my boobs! Eyes up, please!'
‘I turn my selling into an event that can be fun for all of us'
‘I see this as an athletic pursuit'
VALUABLE RESOURCES
The Business Mastermind Podcast
Survive And Thrive: How To Secure, Scale And Succeed In Business - https://gavinpreston.com/survive-and-thrive/
James Lavers - https://lazycoach.kartra.com/page/jameslavers
James Lavers Instagram - https://www.instagram.com/jameslavers/?hl=en
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
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