In this week's episode, we explore the world of influencer beauty brands and why consumers keep purchasing them despite the controversies, quality issues, and more. Are influencers qualified to launch a brand? Do influencer brands de-legitimise the beauty industry? How do we respond to influencer brands vs. faceless brands? And how does having an influencer at the helm of a brand impact its reputation when scandals arise?
Damn Gina:
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Recaps:
Twitter Bitcoin hack targets verified accounts, scams people out of nearly $1 million
Kanye West pulls out of U.S. presidential race
Morphe cuts ties with Jeffree Star
Male beauty brand, FACULTY, launches with Chase "Lil Huddy" Hudson
Patrick Star launches ONE/SIZE beauty brand
Jackie Aina announces new brand FORVR MOOD
Addison Rae teases new brand Item Beauty
Desi Perkins reveals new brand DEZI
The Sinner Season 1 (2017)
Recommendation: The Sinner Season 1 (again)
Articles mentioned:
http://centennialbeauty.com/patrick-starrr-announces-beauty-brand-one-size/
http://centennialbeauty.com/jackie-aina-forvr-mood/
http://centennialbeauty.com/addison-rae-item-beauty-brand/
http://centennialbeauty.com/faculty-beauty-brand-chase-hudson/