In this Sellernomics episode, we talk about Working ON vs Working IN Your Amazon Business with Eli "Lipi" Lipshatz of Escala. Are you feeling overwhelmed and stuck in the day-to-day operations of your Amazon business? In this video, Amazon expert Eli "Lipi" Lipshatz explains the difference between working "on" and working "in" your business and how it can impact your growth and success. You'll learn how to shift your focus from the daily tasks to the big picture and how to delegate effectively. Lipi shares actionable tips and strategies for scaling your business and achieving long-term success. This video is a must-watch for any Amazon seller looking to take their business to the next level. Keywords: Amazon, e-commerce, business growth, scaling, delegation, Eli Lipshatz, working "on" vs working "in", online marketplace, productivity. #LipiLipshatz #Escala