If you asked me simply, “what is the one action that most people could take that will bring them the most freedom”, my instant response would be starting a business.  If you then asked me, “why don’t more people do it”, my answer would be far more layered and it would include… Because it is hard Because they don’t know what to do or how to to it Because they perceive it as risky Because people fear failure Because they doubt themselves ` There is more but in my experience which now spans more 35 years these are the big … Continue reading →