The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy.
Maybe Generative AI is part of a bigger problem.
Listen For
4:47 Strategic Focus Over Tactical Execution
8:27 The Role of Generative AI in Marketing and PR
11:01 The Value of Human Insight in Content Creation
13:27 The Emerging Role of Prompt Engineers
Guest: Joe Zappa, Founder Sharp Pen Media
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