Ep 215 // Website Copy Refresh? 5 Areas to Prep for the Best Possible Copy
Whether you are hiring a copywriter and SEO consultant separately, hiring us to do both wink wink, or doing it all yourself, one of the KEY factors to a successful website copy & SEO refresh is in the preparation.
Most people- no matter how wordsmithy they are CANNOY just sit down and whip out the PERFECT website copy in one try without any forethought or research.
What you see as the end product of ANY great SEO copywriting or website copy job is the result of a LOT of thought, research, and reworking on the back end. Sometimes from the outside looking in it feels like “omgosh, they are an overnight success!” but NO- that snazzy copy job is the result of a lot of sweat, tears, and pep talks.
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