Troy Larson has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.

In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.

In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.

In today’s episode of Smashing the Plateau, you will learn how to leverage your technical expertise to create impactful coaching programs and newsletters.

Troy and I discuss:

• Troy's journey from a Commodore 64 to founding his own business [02:33]
• The motivation behind launching the Unique VA Experience in 2022 [03:15]
• The challenges faced and lessons learned in the VA coaching realm [04:00]
• The significance of embracing uniqueness in career coaching [04:49]
• Structuring monthly internship programs for VAs [05:20]
• The iterative process and unexpected successes, like the bootcamp initiative [07:00]
• Harnessing community for entrepreneurial support and development [08:00]
• The benefits of using OKRs (Objectives and Key Results) in a community context [11:00]
• The public accountability effect of OKRs and the peer pressure involved [12:56]
• What corporate refugees can learn from using OKRs to achieve their goals [16:12]

Learn more about Troy at https://troylarson.com/.

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