iHeart’s podcast growth slows to 8%

Episode • Aug 9, 2024 • 4m

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iHeartMedia released its financial report for Q2/24. Podcast revenue was up 8.1% year-on-year to $105mn - a slowing of growth, which the company expects to return to double-digits. Podcasting accounts for 11.3% of the company’s revenue (no change on the quarter).
- “As a reminder, our leadership position in podcasting is in part the result of the power of our broadcast radio assets”, said Bob Pittman.
Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies.
GARM, the Global Alliance for Responsible Media which set down frameworks and guidelines for brand safety, including podcasts, is to discontinue. The organisation had two full-time staff; X Corp filed a lawsuit against it earlier in the week.

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