In this episode, DVA sits down with Mark Budzinski, CEO of Clean Data, Inc., and former CEO of WhereScape to hear from an executive about how technical teams can be most effective in collaborating with the business.  Mark discusses how to approach the business, what not to say, and how to speak in business terms.  He also discusses his work with DVA in bringing a new format to the World Wide Data Vault Consortium (WWDVC 2023) that he is excited about - a one-day Business Track - which will take place on May 1, 2023 (the first day of the conference) in beautiful Stowe, VT.  Hear Mark's perspective on what value this Business Day brings to the attendees and who, from the business side, ought to be attending the conference.