You've probably heard the phrase "It's Tiger Time" while you were growing up in Singapore. Tiger Beer is one of Singapore's most valuable brands and a globally recognised beverage, renowned for its bold campaigns and its reliable flavours. In this episode, you can look forward to:
- Learn about the history of Tiger Beer, including its involvement in World War Two
- Follow some of Tiger Beer's major brand campaigns and its influence on society
- Compare the iconic brand with other emerging local beer producers such as Sunbird Brewing and Archipelago Brewery
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Intro Music: Wataboi from Pixabay; Outro Music: Nielizas from Pixabay;
Sources:
- About Tiger Beer
- Singapore's Tiger Beer uncaps cheeky 'Unofficial History'
- Making history by making history up.
- Success Stories: How Tiger Beer Turned A Homebrew Into A Globally Recognised Brand
- Tiger Beer Wiki
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