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How This Foster Child Became Extraordinary, Meet Misty Kortes

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Episode • May 8, 2024 • 1h 1m

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now.

She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age.

We also get into her introduction to marketing and the role of AI in content creation today.

Hint: personalize what the robot gives ya!

We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business.

Along the way we get into the…

  • complexity of building a business and the responsibilities of business owners.
  • power of marketing and the balance between easy and hard work.
  • importance of realness and authenticity, as well as the role of vision in motivation.
  • dangers of unrealistic visions and the value of setting realistic expectations.
  • power of personal stories and the importance of honoring commitments.

Professional Sales Tips you'll learn today on The Sales Podcast ...

  • Grew up in foster care

“If you’ve ever seen an episode of C.O.P.S., you’ve seen my life.”

Misty Kortes on The Sales Podcast
  • Was in therapy as an 11-year-old and started journaling while in foster care
  • About to turn 50
  • She has been an entrepreneur since she was in first grade
  • She would draw as a kid during recess, and she’d sell them at the next recess
  • But kids wouldn’t buy enough pictures, so she started selling tattoos
  • She doesn’t want to relive something bad from her past
  • Leave the bad behind

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  • As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class
  • Most businesses want to skip marketing, they just want sales
  • You need traffic to grow sales
  • Content creation is not marketing
  • Run ads, do partnerships, and/or speak
  • SEO is the long game, and it can be harder now
  • She’s a coach first, an implementor second
  • Most of your time is spent on things that you consider most important to you
 

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