On this episode of WellBuilt, Jon spoke to Jessica Bell van der Wal, Co-founder & CEO of Frame Fertility. 

Frame Fertility offers an evidence-based holistic platform for early identification of fertility risk and care navigation. Their proactive solution empowers anyone that may want children someday to take early action on their fertility, and fill in the care gaps to improve overall health and drive better outcomes. 

In their conversation, they got into both Jessica’s personal and professional reasons for starting Frame Fertility with her co-founder who also happens to be her husband! They both have many years of leadership experience in the healthcare space, and also decided to start a family in their mid 30s, which impacted their fertility journey.  

Jessica is also open about her experience with a condition called PCOS, Polycystic Ovary Syndrome, and how this played into the challenges she and her husband faced when trying to have a baby. 

What’s really amazing is how they found opportunities to support other people in their own struggle. Their own experience highlighted the major pain points in fertility and family planning, and how this could be solved through a coaching and care navigation solution offered through employers and health plans. 

Enjoy!