The manipulation of search engine optimization, SEO, to promote malicious sites in search engine results.

CyberWire Glossary link: https://thecyberwire.com/glossary/search-engine-optimization-poisoning

Audio reference link: Brown, B.E., 2021. The Ending Of The Waldo Moment Explained [Video]. YouTube. URL https://www.youtube.com/watch?v=HsWja44-EMg.