We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. 

Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers. 

Listen For
4:21 Utilizing Availability and Accessibility Heuristics
9:08 Channel Strategy and Consumer Habits
11:35 Ethical Use of Cognitive Biases
14:15 Trust and Overconfidence in Marketing

Guest: Nathan Yeung, Find Your Audience
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