#350 LANOlips: How to get your product in the hands of a celebrity without paying for it
LANOlips is a lanolin-based product and is the brainchild of Kirsten Carriol.
It’s a balm you’ll see across all the luxury cosmetic retailers, including Mecca, Sephora, and David Jones, and the major international retailers like Macy’s, Boots and Ulta.
What’s attractive to customers is its multitasking ability – it hydrates, penetrates and seizes moisture into the skin.
Kirsten and Mark discuss how you protect your IP from the start and not fall into rookie traps, how to get your foot in the door of a global, oversaturated market and the trick to a celebrity endorsement.
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