Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign. ------------------------ In today's episode, we cover the following:
- Why they needed support from MKW Creative Co.
- Sarah's marketing background
- The evolution of FRG's marketing efforts
- How marketing managers create a plan with multiple people
- What qualities of FRG are reflected in the branding
- Creating a brand that is community and client-focused
- Collateral materials that the team was most excited about
- Connecting branding with exclusivity in a personalized way
- Nailing the aspirational yet approachable vibe
- The advice she'd give to her young marketing professional self
- What Sarah hopes her future self says about her present self
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