#373 The wellness market is predicted to be worth $1.5 trillion: Life Cykel
Life Cykel was co-founded by Julian Mitchell and Ryan Creed in 2015 when they decided to collect coffee waste from Australian cafes and restaurants and use it to grow gourmet mushrooms, which they could sell back to the community.
Once the coffee waste had been used to grow mushrooms, it could be used as an organic fertiliser.
They were creating a closed-loop system and beginning their mission to inspire new attitudes towards food production, waste products and mushrooms.
Since then, Joe Rogan has endorsed the product, with the company growing by 400% yearly.
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