Sometimes as we make choices, we sit down, write out all the pros and cons and try to predict which one will have the biggest impact or the most favorable outcome. While that’s definitely something to factor into the equation we forget to make the choice we feel most energized by. Let’s say you're working on your website and you have a choice between serving female small business owners, entrepreneurs or nonprofits. And while they all have similar qualities, hold each entity one by one in front of your heart. Imagine a name and a face and see how energized you feel about serving that person because that is the face of a whole community that you want to impact. Don’t underestimate the value of how much that charge will bring. That's a big part of the outcome and success of an endeavor.