Paxton Gray, CEO of 9th Floor on Attaining & Retaining Top Talent and How You Can Optimise Your Conversion on Digital Marketing Campaigns (with some effective data analaysis)
Paxton Gray is the CEO of 97th Floor, an award-winning software and digital marketing agency, with clients such as Discover, Celebrity Cruises and Salesforce.
Paxton joins Gavin today to discuss his incredible business journey, and to give his invaluable insights into how best to attract, recruit and make the most of new talent, as well as the best ways in which you can optimise conversions on digital marketing campaigns using effective data analysis.
Sign Up Here: https://bit.ly/biz-pod
KEY TAKEAWAYS
- Serving the customer and adding value to their experience is not just about meeting needs, but about empowering them in ways that will help them grow.
- Nurturing a working environment built around results, focus and autonomy, increases retention by allowing workers to perform the job on their own terms. It also encourages innovations in 'efficiency'.
- Benefits and advantages, such as health and wellbeing, add to the sense of belonging and security among teams. By feeling cared for, workers begin to view the workplace as a second home.
- Sometimes traffic rates on sites slow to a halt. The way to squeeze more conversions from this is to use Conversion Rate Optimisations: looking at increasing conversions by looking at different metrics.
BEST MOMENTS
'The main goal was always “How do we provide the most value to our clients?”'
‘Everyone is intrinsically incentivised to find more efficient and better ways of doing things'
‘Good talent begets good talent'
'The marketing team don't work for your business - they work for your customers and clients'
VALUABLE RESOURCES
The Business Mastermind Podcast
Paxton Gray LinkedIn - https://www.linkedin.com/in/paxtongray/
97th Floor - https://www.97thfloor.com
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
Hosted on Acast. See acast.com/privacy for more information.