This isn’t a tactics episode.

If you’re looking for better subject lines or how to get more likes on your next post… wrong time, wrong episode.

This one’s big picture. Strategy. CEO-to-CEO.

Michael steps back and scans the landscape of the insurance industry — and the wider economy — to highlight 10 major shifts that could dramatically impact your agency in the months and years ahead. Some are obvious. Some are subtle. All of them are real.

From AI-powered direct-to-consumer models to valuation cliffs, from producer droughts to internal cost-cutting with AI, this episode is a boardroom-level conversation with one goal:

→ Help you prepare while others wait.

You’ll hear:

• What Apple’s China risk can teach every agency owner
• Why hard markets create “false growth” (and what comes next)
• How embedded insurance and underwriting AI could quietly eat your lunch
• Why lagging on AI adoption isn’t just inefficient — it’s dangerous
• The strategic shift you can make now that most agencies still ignore

Get out your notepad. This one’s a checklist episode — and it might be the most valuable 30 minutes of your quarter.