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In this episode of The brndBrief podcast, we speak with Joe Weinlich, CMO/Strategist of Weinlich Works, about evolving brand strategy trends and effective marketing approaches. 

Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while also diving into the impact of AI on marketing and the importance of internal brand alignment. 

Key Points:

📌 Brand strategy is shifting toward extreme simplicity to cut through market noise, with B2B brands following the simplified approach traditionally used by major consumer brands like Nike and Coca-Cola<