The actions of humans are typically influenced by societal norms and mainstream trends that are passed down from generation to generation, shaping our life choices and behavioural patterns. 

Jean-Paul Close, founder of the STIR Foundation and AiREAS, experienced the breaking of heritage and the revival of core human values first-hand, after he chose to resign from an international executive job at a multinational company to stay close to his children. In his recent publications, he reflects on the voluntary shift towards ethical choices and sustainable development, using his personal experience and the transformation of a European city as examples.

Read the original article:  https://doi.org/10.1007/978-3-031-41606-4_4

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