Meet Lauren Dary, an Edmonton photographer and one-half of the team behind That’s So Maven, a podcast by, for and about female entrepreneurs.

Lauren and her co-host, Andrea Beça, discovered in a series of texts that they had both been thinking about starting a podcast. Then they discovered they were both interested in focusing on women in business. Kismet. Off they went.

At first they thought it would be bi-weekly, but when they started building their list of potential guests, it was quickly more than a year long. So now they have a weekly interview show, talking to a female entrepreneur about how she got into business, what she has learned, and what it's really — and I mean really — like to be the boss.

In this episode, you'll hear why Lauren chose to podcast instead of blog; why she and Andrea decided to start tying the podcast more closely to their businesses; how the show has helped her find customers and collaborators; how she has refined her own online presence; and how the podcast has become a crash course in entrepreneurship that can literally make her crash (in a good way).

This episode is also available in iTunes, on Google Play, on SoundCloud or on Stitcher.

Lauren made these recommendations:

Speaking of Capital Ideas, Lauren and Andrea will be on the panel at the live show on March 22, along with Bryan Smith of Bluetrain Inc., for an event called "Squirrel! The elusive art of finding your focus." Get your free tickets here. I host that show, so yes, this is log-rolling, but what can I say? It's a good log.

That's So Maven is on iTunes, and you can follow @yegmavens on Twitter, Facebook and Instagram.

Find L Photography at lphoto.ca, and on Facebook, Twitter, Instagram and Pinterest.

(And since we're talking about podcasts, you're invited to the next Edmonton Podcasting Meetup on March 26. Open to podcasters and listeners alike.)

This week's Seen and Heard in Edmonton is brought to you by Taproot Edmonton, a source of curiosity-driven stories about the city, cultivated by the community.

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