Elaine Pofeldt, journalist and author of Tiny Business, Big Money.

We discuss:

• Common strategies for one-person businesses [02:22]


• Automation is always a low-hanging fruit [07:06]


• How enthusiasm makes us hard on ourselves [10:53]


• What prompts employees to start their own business [14:03]


• How to dominate a very tiny niche and think as big as Jeff Bezos [17:07]


• A semi-scientific testing of a product [26:30]

Learn more about Elaine at https://www.elainepofeldt.com, LinkedIn and Twitter.