Today's guest on The Expat Money Show is Nydia Monarrez, a top-rated Voice Over Talent and Hispanic Marketer. She has worked with brands like McDonald's and Toyota, helping businesses dominate the Hispanic market. Nydia emphasizes the importance of understanding Latin American culture for effective marketing and shares key insights on how to engage this booming market.  

WHAT WE DISCUSSED IN THIS INTERVIEW:

• Importance of marketing to Latinos in the USA from countries like Mexico, Colombia, Chile, and other Latin American nations.
• Nydia Monarrez details how to prepare your company for this booming market.
• Early realization: Interpreters hired to translate for major US companies missed the cultural nuances of Latin American people.
• Lack of cultural understanding hindered dominance in the Hispanic market, which grew roughly 50% from 2010 to 2015.
• Nydia explains the key cultural factors (hot buttons) for Hispanic people and how to incorporate them into your marketing.

 

HOW TO FIND NYDIA'S WORK:

• Website: https://www.NydiaMonarrez.com/hispanic-market-strategies/
• Email: NydiaMonarrez@NydiaMonarrez.com

 

CONCLUSION

On The Expat Money Show, I aim to bring in the best Entrepreneurs from around the globe who are doing some really incredible things. It was an amazing and exciting experience to chat with Nydia and I found the idea of how to get your business ready to dominate in the Hispanic market fascinating. If you want to have a huge advantage over competitors, this is a great way to do it! I hope you get as much value from this Podcast Episode as I did… and if you would like to stay up to date with all new content that comes out at The Expat Money Show make sure you sign up for our Newsletter below. Some of my best stuff comes out by email and I don’t want you to miss it!  

SIGN UP FOR OUR NEWSLETTER

If you’d been receiving the EMS Pulse newsletter and the weekly Expat Sunday Times, you would have already read the basics of today's story! Sign up now, and you’ll also receive my FREE special report, “Plan B Residencies and Instant Citizenships.”

Mentioned in this episode:

JOIN US IN PANAMA - FLY'N BUY TOUR

Beginning of Q4, 2024, the Panama government has already stated that they are increasing the investment minimums for immigration from $300k to $500k for real estate; we also expect them to make this process more difficult! Because of this, I have decided to run a few quick trips to Panama for our community. Seeing the real estate in Panama is an important part of the due diligence process, that’s why I would like to pay for you to join me in Panama. All you have to do is sign up for the tour at https://expatmoney.com/fly, pay for the tour, and if you end up finding a property that fits your needs on the trip, then the amount you paid for the tour PLUS your airfare (up to $1000 USD) will be taken off the purchase price, making the entire tour and flights essentially free for you. Why am I offering you this awesome deal? Because my hope is you will hire me and my lawyers to do your immigration work! Our company has helped hundreds of people successfully go through the immigration process in Panama, and we do an excellent job, if I do say so myself. This is a service we offer to everyone in our community, but you have to choose a good property that will qualify you first.