Stories from the Green Wave: This week I'm joined by Sarah Cichy, who is the founder of a PR company specialising in a rapidly growing industry - cannabis. SHUK Communications tells the stories of various new businesses looking to get into the market with various products, and has worked with some of the biggest ‘green wave' industry companies in the world. It's a minefield for Sarah at the moment - laws are constantly changing and there are many logistic challenges that come with any new industry. We talk about how Sarah got into the PR game, why she launched a new business specialising on the cannabis industry, and what her next moves are from here.
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