What's on your mind? Let CX Passport know...

🎤The experience doesn’t matter?! Interesting. Find out more in “The one where memories matter” CX Passport episode 72 with Gus Imhof 🎧 What’s in the show?...

💡Surveys aren't dead. Bad surveys are dead.

🧠Design your experience for memorability

🤠The family ranch in Brazil!

🐍The risk of survey scope creep

👷‍♀️If you ask, you better DO something about what you learn

⛔Don't force the customer into telling you about something they don't care about

😣Why would you ask for NPS at the DMV?!?!

💭“The reality is…customer experience does nothing for your business. The experience your customer has with your brand does not impact your bottom line. What impacts your future performance is what they remember from those experiences.” - Gus

Hosted by Rick Denton, CX Passport guides you through a conversation on customer experience and travel.

Episode resources:

Master's Thesis 2019 in the International Journal of Market Research “The Dawn of CX Metrics” journals.sagepub.com/doi/abs/10.1177/1470785319848955

Gus Imhof:  www.linkedin.com/in/gustavoimhof

Web site: cxahead.com