IAB Podcast Measurement v2.2 rolls out
We check the differences in the IAB guidelines. Also, Apple Podcasts adds a wellness category to the app.
Sponsored by Supporting Cast. Don't lock your members into one platform! 🔓 With Supporting Cast, YOU own your podcast subscription and control the subscriber relationship. And it's completely white-labeled, so your brand is always front and center. Learn more!
Visit https://podnews.net/update/iab-2-point-2-podcast-measurement for the story links in full, and to get our daily newsletter.
Sponsored by Supporting Cast. Don't lock your members into one platform! 🔓 With Supporting Cast, YOU own your podcast subscription and control the subscriber relationship. And it's completely white-labeled, so your brand is always front and center. Learn more!
Visit https://podnews.net/update/iab-2-point-2-podcast-measurement for the story links in full, and to get our daily newsletter.
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