Ireland’s Hospitality industry has evolved at an incredible pace in recent years. Traditionally associated with pubs, restaurants, and hotels, the sector has widened its reach rapidly and now includes new, valuable drivers including festivals, activity-based tourism, cultural and food experiences, and much more.  

This evolution has turned hospitality into a critical cog in the Irish economy, representing over €4bn in spend, and accounting for one fifth of all private sector employment. It has also become far more interconnected with other sectors than before, creating a complex ecosystem involving industries including Technology, Agrifood and the Sharing Economy. 

In this episode of Ibec Voices, Siobhan Masterson of Ibec puts forward the case for an entire rebrand of the Irish hospitality sector, to acknowledge its recent transformation and repositioning within the overall economy. In this context, the Hospitality Industry will become ‘ The Experience Economy’. 

Also, Siobhan Talbot, CEO of Glanbia, joins Ibec CEO Danny McCoy for a conversation about the global growth of Glanbia, food’s new position on the value chain, and the interconnectivity of AgriFood and Hospitality. 

Ibec Voices is hosted by Patrick Haughey of AudioBrand 

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