Lissette is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens.
Her expertise has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate's Small Business Summit and Later Media's #LaterCon.
She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.
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In today's episode, we cover:
- Lissette's background, what she does, and how she got started
- Snap chat of what it looked like at the beginning to be an influencer vs. now
- Platforms evolution
- Social media growth vs. community growth
- Influence with Impact - how the idea came about and how she knew she was ready for branding
- Experimenting with services when building a brand
- Is sharing knowledge a newbie move?
- Her best advice for both the creators and the brands that want to embark on the collaborative marketing campaign
- Influence emails that actually get a response
- The power when you use your clients' language
- Walkthrough of all the Lissette Calv services, from the free offer to the highest pay offer
- What a free resource should look like!
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RESOURCES:
Canva Editable Social Media Profile Mock-Ups
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Guest info:
For more on Lissette, you can find her as @lissettecalv on Instagram, and for more about working with her, head over influencewithimpact.co.
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Connect on social with Michelle at:
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.