iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.

Sep 30 2022 • 1hr 29m

Show Notes

Send us a message!SPECIAL GUESTS:Morten Strunge - PodimoJohn Spurlock - OP3.devSHOW NOTES & LINKS:Podcast companies are buying short podcast plays within mobile game apps, causing official downloads of shows no one may be playing longer than twenty seconds according to Bloomberg's Ashley Carman. Time has also published the story outside a paywall.Players get game tokens if they listen to a podcast for just twenty seconds. (Carman posts a graphic). But, because more than 60 seconds of audio are downloaded by the player, as demonstrated in this article in Sounds Profitable, these plays count as an IAB-certified download from podcast hosts and in prefix services like Podtrac. That allows podcasts promoted in this way to charge for the ads delivered in the show, and for that traffic to be counted in rankersHow many downloads per episode is “good”? Omny Studio publish their data.Podcast episodes are getting shorter, says Rephonic.September 15, 2022: Podimo, the European subscription podcast service, has raised €58.6m ($58.5m) in funding. It had previously raised more than $116m. The Open Podcast Prefix Project Support the Show.Connect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Activity

@meremortalspodcast

2,222 sats

Oct 1 2022

Sorry guys Podsage was my invention. If you go back in your boost records you'll see I boosted it in around Sep/Oct/Nov last year. I did it because you were trying to call Dave the Podbro which was just never going to stick.

@meremortalspodcast

2,222 sats

Oct 1 2022

You missed my joke boost from last week 😭.

@brianoflondon

1,948 sats

Oct 1 2022

do you have a license for those Monty Python jokes?

@brianoflondon

1,948 sats

Sep 30 2022

But where does iHeart rank in ROME???? Do they rank amongst the highest?