#377 The Future of MMA: Scaling, Technology, and Entrepreneurship
Nick Langton is a former financial services executive turned entrepreneur who is now the co-CEO of Train Alta.
Alta Global Group's platform, trainalta.com, has seen rapid uptake recently and is on track to have 10,000 gyms on board by Q3 2023. The platform targets fitness classes for the growing mixed martial arts (MMA) sports market, with more than 100,000 gyms worldwide. The partnership with US-based UFC GYM has helped drive platform uptake, and Alta is aiming for revenue of $5.56m for FY 2023 and $60m by FY 2026.
Mark and Nick also discuss the challenges of matching customers with the right gym experience and retaining them as lifelong clients. The conversation delves into the barriers for consumers and how a marketplace built on technology can help scale the industry globally.
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