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029 - Why Google Believes it’s Critical to Pair Designers with Your Data Scientists to Produce Human-Centered ML & AI Products with Di Dang

Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management)
Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)
Episode • Dec 31, 2019 • 45m

Di Dang is an emerging tech design advocate at Google and helped lead the creation of Google’s People + AI Guidebook. In her role, she works with product design teams, external partners, and end users to support the creation of emerging tech experiences. She also teaches a course on immersive technology at the School of Visual Concepts. Prior to these positions, Di worked as an emerging tech lead and senior UX designer at POP, a UX consultant at Kintsugi Creative Solutions, and a business development manager at AppLift. She earned a bachelor of arts degree in philosophy and religious studies from Stanford University.

Join Brian and Di as they discuss the intersection of design and human-centered AI and:

  • Why a data science leader should care about design and integrating designers during a machine-learning project, and the impacts when they do not
  • What exactly Di does in her capacity as an emerging tech design advocate at Google and the definition of human-centered AI
  • How design helps data science teams save money and time by elucidating the problem space and user needs
  • The two key purposes of Google’s People + AI Research (PAIR) team
  • What Google’s  triptych methodology is and how it helps teams prevent building the wrong solution
  • A specific example of how user research and design helped ship a Pixel 2 feature
  • How to ensure an AI solution is human-centered when a non-tech company wants to build something but lacks a formal product manager or UX lead/resource
  • The original goals behind the creation of Google’s People + AI Guidebook
  • The role vocabulary plays in human-centered AI design
Resources and Links

Twitter: @Dqpdang

Di Dang’s Website

Di Dang on LinkedIn

People + AI Guidebook

Quotes from Today’s Episode

“Even within Google, I can’t tell you how many times I have tech leaders, engineers who kind of cock an eyebrow at me and ask, ‘Why would design be involved when it comes to working with machine learning?’” — Di

“Software applications of machine learning is a relatively nascent space and we have a lot to learn from in terms of designing for it. The People + AI Guidebook is a starting point and we want to understand what works, what doesn’t, and what’s missing so that we can continue to build best practices around AI product decisions together.” — Di

“The key value proposition that design brings is we want to work with you to help make sure that when we’re utilizing machine learning, that we’re utilizing it to solve a problem for a user in a way that couldn’t be done through other technologies or through heuristics or rules-based programming—that we’re really using machine learning where it’s most needed.” — Di

“A key piece that I hear again and again from internal Google product teams and external product teams that I work with is that it’s very, very easy for a lot of teams to default to a tech-first kind of mentality. It’s like, ‘Oh, well you know, machine learning, should we ML this?’ That’s a very common problem that we hear. So then, machine learning becomes this hammer for which everything is a nail—but if only a hammer were as easy to construct as a piece of wood and a little metal anvil kind of bit.” — Di

“A lot of folks are still evolving their own mental model around what machine learning is and what it’s good for. But closely in relation—because this is something that I think people don’t talk as much about maybe because it’s less sexy to talk about than machine learning—is that there are often times a lot of organizational or political or cultural uncertainties or confusion around even integrating machine learning.” — Di

“I think there’s a valid promise that there’s a r

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