On this episode of WellBuilt, Jon spoke to Elizabeth Stein, Founder & CEO of Purely Elizabeth. 

Purely Elizabeth is a natural foods company that makes better for you products like superfood granola, oatmeal, and pancake mixes. 

In their conversation, they got into Purely Elizabeth’s founding story. Elizabeth has been working on her brand for over 12 years, and the way she fell into starting the business was incredible to hear. 

They nerded out on the ways the natural food industry has changed over the last decade, specific ingredients she avoids, how she thinks about healthy eating, and her continued passion for cooking.

And finally, they got into how Elizabeth thinks about company culture and employee wellness, her vision for Purely Elizabeth as a lifestyle brand, and how that corresponds with the evolution of her own wellness journey. 

Bon Apetite!