I sell a $999 AI Assessment to Australian small businesses. Last Thursday I ran it on my own business — same call, same interview questions, same Claude prompt, same Gamma report, no shortcuts.

The report told me to do something I hadn't seriously considered: cold email outreach to Australian accountants using a tool called Apollo, with my own self-assessment PDF as the proof piece. Something that wasn't even on my radar a week ago, just this morning at 9am, fired out it's first batch of 10 emails.

Honest point: I don't know if it works. Two weeks left in the proof window to find out!

The entire report — the exact PDF a paying client receives — is linked below.

Read the self-assessment: https://jakewoodhouse.io/self-assessment/

Book an AI Assessment: jakewoodhouse.io/ai-assessment

Timestamps

00:00 — Ran the product on myself last Thursday

01:30 — The product: $999, 20-min call, 48hr bespoke PDF, Report-Pays-For-Itself guarantee

06:00 — Did the interview on WhatsApp in the car, on the way to pick up my daughter

08:00 — Four pain points the report flagged

11:30 — The recommendation I didn't see coming: Apollo + Claude

12:30 — Why standard hourly-rate maths doesn't fit a productised service

16:00 — Building Apollo Friday/Saturday: 3,346 verified accountants, three-touch sequence

17:30 — Monday 9am: first 10 emails out. One I sent twice by mistake.

19:30 — Honest uncertainty: I don't know if any convert

22:00 — Why pay $999 if the PDF is free? Template is the format. Product is the bespoke version for your business.

27:00 — Ideas have never been cheaper. Execution has never been more important.

28:00 — "You've got to do paid ads" — what if you're amplifying the wrong thing?

Connect:

Website: jakewoodhouse.io

X / Twitter: @jakewoodhouseio

LinkedIn: Jake Woodhouse

YouTube: @jakewoodhouseio

Instagram: @jakewoodhouseio

Email: hi@jakewoodhouse.io